Empowering Start-Ups to Achieve Sales Success

Customized
Process

Our sales acceleration process is customized to you as a sales focused founder.

Sales
Accelerator

Work with top coaches to design and implement a lead growth customer acquisition strategy.

Investment Readiness

Raise the right money, at the right time, with our investment readiness process.

"Axis was instrumental in refining our ICP and transitioning early adopters into paying customers. Their experts helped us establish a scalable, repeatable sales strategy and navigate new markets effectively. For startups focused on strategic global growth, Axis is the ultimate partner."

Kara LeBlanc
CEO, MedReddie

"I am extremely pleased with the support I have received from the Axis team. The program completely exceeded my expectations! Top notch advisors to call upon to deal with specific issues you will encounter as an entrepreneur."

Ian Wilms
CEO, SeafarerAI

"The Axis Sales Accelerator was a game-changer for us at Serenity Vet, providing invaluable connections within the local investment community. Their expert guidance on customer development and financial modeling gave us a solid foundation for growth."

Dr. Ivan Zak
Board Chair, Serenity Vet

"[I...] Within a few months, my company and personal set of skills were evaluated and subsequent growth strategies were developed. Even now, weeks after the program has concluded, I have ongoing support and interest from the Axis team and fellow cohort companions. This program has been, and will be, a significant opportunity that will continue to garner positive results in my leadership, self awareness, and equity value."

Laura Weil
hatch + parley

"We came in with a working sales strategy; Axis helped us refine it. Their clear vocabulary, practical theory, and steady coaching validated our direction and offered tweaks that improved our founder-led outreach and made our sales rhythm easier to scale."

Nathan MacDonald
Founder, ClinicForward Technologies

FAQs

Have questions about our program? We have answers to help you get started.

What is the Axis Sales Accelerator?

The Axis Sales Accelerator is New Brunswick's first intensive, B2B sales accelerator. We help early stage startups acquire lead growth customers, accelerate sales, and raise money.

Who should apply?

The Axis Sales Accelerator is for growth oriented, sales focused founders, who want to build a global business.

How does it work?

The Axis Sales Accelerator is a 6-month experience, designed to help you implement a custom, lead growth customer acquisition strategy, and sales playbook. Graduates of the Axis Sales Accelerator are eligible for a 2-year Residency upon completion of the batch.

What is a 'Lead Growth Customer'?

A 'Lead Growth Customer' is the kind of customer who can transform the early innovation period of a startup. They not only influence product innovation, but growth. We help you identify them, engage them, acquire them, and leverage them by building a deep working relationship.